（国奖）16年水木清栖科技有限责任公司计划书。.pdf

I目录第一章执行总结..........................................................11.1公司简介..........................................................11.2公司战略..........................................................11.3产品介绍..........................................................11.4生产管理..........................................................21.5市场与营销........................................................21.6投资与财务........................................................31.7机遇与风险........................................................41.8创业团队与公司组织................................................4第二章公司概况..........................................................52.1公司名称..........................................................52.2商标及意义........................................................52.3公司宗旨..........................................................62.4企业文化..........................................................62.5公司产品..........................................................72.6公司战略..........................................................7第三章产品介绍..........................................................93.1产品背景..........................................................93.2产品概述.........................................................103.3产品规格与包装...................................................123.4施工要求.........................................................133.5产品后期研发.....................................................13第四章生产管理.........................................................154.1厂址选择.........................................................154.2工艺路线.........................................................164.3设备及原材料管理.................................................16II4.4质量管理.........................................................184.5运输管理.........................................................194.6生产控制管理.....................................................194.7生产环境管理.....................................................204.8未来产品和售后服务...............................................21第五章市场及竞争分析...................................................225.1宏观环境分析（PEST分析）........................................225.2SWOT战略分析....................................................255.3竞争策略.........................................................285.4市场定位.........................................................295.5市场预测.........................................................30第六章营销策略.........................................................356.1市场开拓目标.....................................................356.2产品策略.........................................................356.3价格策略.........................................................366.4渠道营销.........................................................376.5促销策略.........................................................406.6服务流程及方式...................................................45第七章人力资源概况.....................................................467.1公司组织结构.....................................................477.2人员招聘与配置...................................................487.3人员培训与...