（国赛金奖）16年安洁残障人士卫浴用品公司计划书。.pdf

安洁残障人士卫浴用品公司以关爱为习惯以奉献为使命一、执行总结.........................................................21.1公司简介......................................................21.2公益分析......................................................21.3产品分析......................................................21.4市场分析......................................................31.5公司战略......................................................31.6市场推广......................................................31.7成本核算与投资分析............................................31.8组织结构......................................................41.9风险分析......................................................4二、公益分析.........................................................52.1公益背景......................................................62.2公益模式......................................................62.3公益特点......................................................72.4公益可行性....................................................7三、产品/服务/技术分析...............................................93.1产品性能特点..................................................93.1.1产品优点................................................93.1.2产品工作原理............................................93.2产品技术来源.................................................103.2.1真空泵.................................................103.2.2牙膏控制装置...........................................103.2.3弹片触发装置...........................................113.2.4消毒装置...............................................113.2.5磁吸装置...............................................113.3产品研发情况.................................................123.3.1第一代牙膏器模型.......................................123.3.2第二代牙膏器模型.......................................123.3.3第三代牙膏器模型.......................................133.4产品的独特优势...............................................143.4.1特色...................................................143.4.2创新...................................................153.5未来研发计划，可持续性.......................................15四、市场分析........................................................174.1消费者分析...................................................174.1.1数据统计...............................................174.2.竞争产品分析................................................184.3经济因素分析.................................................184.4行业现状分析.................................................194.5市场需求分析.................................................194.6市场前景分析.................................................204.7竞争对手分析.................................................20五、公司战略........................................................235.1公司的SWOT分析............................................235.2企业使命愿景.................................................235.3企业的总体战略目标...........................................245.3.1短期目标（1-3年）.....................................245.3.2长期目标...............................................245.4企业的竞争策略...............................................245.4.1差异化战略.............................................245.4.2集中一点战略................