【16年】互联网+i运动计划书。.pdf

“互联网+i运动”大学生创新创业大赛项目计划书项目名称：互联网+i运动项目类型：互联网+商务服务团队成员：程雪艳、朱筱宁、李新、刘雨晴、黄婷指导教师：董春丽申报日期：2016年5月淘宝：科创大赛专项服务中心微信：kechuang580目录“互联网+i运动”大学生创新创业大赛_____________________________________________1项目计划书___________________________________________________________________1目录_______________________________________________________________________2一、项目概述________________________________________________________________1二、产品与研发______________________________________________________________22.1产品/服务介绍________________________________________________________22.2产品/服务特色优势____________________________________________________32.3.技术研发水平_________________________________________________________3三、市场分析________________________________________________________________43.1行业背景_____________________________________________________________43.2STP分析_____________________________________________________________53.3目标市场未来增长趋势_________________________________________________5四、发展战略________________________________________________________________54.1SWOT分析____________________________________________________________54.2企业战略目标_________________________________________________________64.3战略目标实现路径_____________________________________________________6五、市场营销策略____________________________________________________________65.1目标市场占有率及销量预测分析_________________________________________65.2市场定位_____________________________________________________________65.3产品策略_____________________________________________________________75.4价格策略_____________________________________________________________85.5促销及推广策略_______________________________________________________85.6渠道策略_____________________________________________________________8六、生产计划分析____________________________________________________________8七、商业模式（包括盈利模式）________________________________________________9八、财务分析_______________________________________________________________108.1股本结构和规模______________________________________________________108.2资金来源与运用______________________________________________________118.3未来五年营收预测表（单位：万元人民币）______________________________128.4未来五年费用预测表（单位：万元人民币）______________________________128.5投融资计划__________________________________________________________13九、融资说明_______________________________________________________________149.1项目总投入__________________________________________________________149.2资金用途____________________________________________________________149.3资产估值____________________________________________________________15十、团队介绍_______________________________________________________________1510.1团队核心成员介绍___________________________________________________15十一、风险分析_____________________________________________________________1611.1资金风险及规避方案_________________________________________________1611.2技术风险及规避方案_________________________________________________16淘宝：科创大赛专项服务中心微信：kechuang58011.3市场风险及规避方案_________________________________________________1711.4环境风险及规避...