【国赛·创业实践类】121DIY烘焙坊项目运营报告 .pdf

烘焙坊121DIY烘焙坊创业计划书i目录一、执行概述...............................................................................................................11.1公司概况..............................................................................................................11.1.1创业背景...................................................................................................11.1.2管理与人力资源.......................................................................................11.2项目简介..............................................................................................................11.2.1市场分析...................................................................................................31.2.2产品服务...................................................................................................31.2.3市场营销...................................................................................................41.2.4竞争分析...................................................................................................41.2.5投资与财务...............................................................................................41.2.6发展战略...................................................................................................51.2.7法律观点...................................................................................................5二、产品服务...............................................................................................................72.1产品与服务简介..................................................................................................72.1.1DIY实体体验............................................................................................72.1.2网页及APP线上服务..............................................................................82.1.3积分兑换制...............................................................................................82.1.4外场与包场活动.......................................................................................92.1.5短期培训班...............................................................................................92.1.6指导培训服务.........................................................................................102.2特色细节............................................................................................................102.2.1DIY亲子体验..........................................................................................102.2.2DIY心墙..................................................................................................102.2.3DIY成果展.............................................................................................102.3产品的特性和竞争力........................................................................................11ii2.3.1产品特性.................................................................................................112.3.2技术优势.................................................................................................112.3.3产品差异化.............................................................................................112.3.4成本优势.................................................................................................122.3.5产品的社会效应........