【国赛·创业实践类】广州市绿穗环保科技有限公司项目运营报告 .pdf

同志听取胡大为博士汇报创业项目并指示中央政治局委员、广东省委书记胡春华同志听取胡大为博士汇报，连连称赞本项目为节约国家资源做出贡献。第一章执行概要..............................................................................31.1公司概况......................................................................................31.2产品特性......................................................................................41.3市场机会.....................................................................................81.3.1市场容量巨大....................................................................81.3.2国家政策保驾节能产业....................................................91.3.3低碳经济推动环保产业发展............................................91.4公司战略....................................................................................101.4.1SWOT分析........................................................................101.4.2战略规划...........................................................................101.5市场细分与产品定位..................................................................121.5.1市场细分...........................................................................121.5.2目标市场与产品定位.......................................................121.6营销策略....................................................................................131.6.1产品策略...........................................................................131.6.2价格策略...........................................................................141.6.3渠道策略...........................................................................151.6.4促销策略...........................................................................171.7生产运营...................................................................................171.8财务............................................................................................18第二章产品与技术.......................................................................212.1产品研发背景.............................................................................212.1.1社会背景..........................................................................212.1.2技术背景..........................................................................222.2产品核心竞争优势.....................................................................252.2.1高性能...............................................................................262.2.2低成本...............................................................................402.2.3绿色环保...........................................................................452.3.1专利证书..........................................................................482.3.2荣誉证书..........................................................................512.3.3广东省科技厅高新技术产业化计划项目.......................522.3.4广州市市科信局创新基金项目......................................532.3.5国家科技型中小企业技术创新基金项目.......................542.4产品原理及创新性.....................................................................542.4.1产品原理...........................................................................542.4.2原理和技术创新性...........................................................602.4.3未来创新方向.........