巴蜀古韵新潮文化创意有限公司创业策划书。.doc

巴蜀古韵新潮文化创意有限公司创业策划书主要负责人：佘飞第八届“挑战杯”四川省大学生创业计划竞赛参赛项目巴蜀古韵新潮文化创意有限公司目录一、执行总结.................................................................................................................................31.1项目背景...........................................................................................................................31.2项目描述...........................................................................................................................41.3项目建设条件...................................................................................................................8二、市场分析..................................................................................................................................92.1行业现状...........................................................................................................................92.2公司优劣分析及应对策略.............................................................................................102.3目标市场.........................................................................................................................132.4产品服务特色.................................................................................................................14三、营销及竞争分析....................................................................................................................153.1竞争分析.........................................................................................................................153.2营销战略.........................................................................................................................16四、公司简介................................................................................................................................184.1公司名称.........................................................................................................................184.2公司宗旨.........................................................................................................................184.3公司性质.........................................................................................................................184.4公司产品.........................................................................................................................184.5公司结构.........................................................................................................................184.6公司团队.........................................................................................................................19五、公司管理制度........................................................................................................................215.1公司部门职责.................................................................................................................215.2知识产权管理.................................................................................................................245.3人力资源管理.................................................................................................................245.4公司发展战略.....................................................................................................