【国赛·创业实践类】南京宇牧信息科技有限公司项目运营报告 .pdf

-1--2-目录序章.............................................................................................................................................1一、执行总结.............................................................................................................................91.1公司概况..............................................................................................................................91.2产品与业务..........................................................................................................................91.3公司战略...........................................................................................................................111.4市场营销...........................................................................................................................111.5组织与人力资源...............................................................................................................12二、公司简介...........................................................................................................................142.1公司概况...........................................................................................................................142.2公司发展历程...................................................................................................................15三、业务与技术.......................................................................................................................173.1主要业务和产品...............................................................................................................173.2高校管理软件行业的基本情况.......................................................................................213.3高校管理软件行业竞争格局...........................................................................................273.4行业的进入壁垒...............................................................................................................283.5公司主营业务情况...........................................................................................................303.6公司产品与服务流程.....................................................................................................393.7公司的主要业务模式........................................................................................................403.8公司的创新性....................................................................................................................44四、市场与风险.......................................................................................................................494.1市场分析...........................................................................................................................494.2风险分析...........................................................................................................................62-3-五、公司内部管理...................................................................................................................655.1组织结构...........................................................................................................................655.2治理结构...........................................................................................................................