【国赛】Tipix--人人都是艺术家 .pdf

Tipix—人人都是艺术家商业计划书2目录1执行概要.......................................................................................................................61.1项目简介.............................................................................................................61.2产品介绍..........................................................................................................141.2.1产品概述.................................................................................................141.2.2产品功能.................................................................................................151.2.3产品优势.................................................................................................161.2.4发展规划.................................................................................................171.2.5商业模式.................................................................................................201.3市场分析..........................................................................................................241.3.1市场前景分析..........................................................................................241.3.2市场规模.................................................................................................251.3.3竞争分析.................................................................................................271.4营销策略..........................................................................................................301.4.1产品策略.................................................................................................301.4.2价格策略.................................................................................................301.4.3渠道策略.................................................................................................301.4.4体验式营销.............................................................................................321.5财务分析..........................................................................................................321.5.1筹资计划与股本结构...............................................................................321.5.2收入预测.................................................................................................331.5.3投资收益分析..........................................................................................342产品介绍....................................................................................................................362.1产品概述..........................................................................................................362.2产品定位与理念................................................................................................362.3产品目标市场与用户.........................................................................................372.4产品功能..........................................................................................................392.4.1极富个性的照片艺术化创作功能..............................................................402.4.2社交分享功能..........................................................................................442.5产品优势..................................................................................................