“精准扶贫1·2·1”整体解决方案_计划书.docx

1中国“互联网+”大学生创新创业大赛创业计划书“精准扶贫1·2·1”整体解决方案项目类别：创意组初创组成长组二〇一八年九月I目录1概述..................................................................11.1团队及项目介绍....................................................11.2服务与服务对象....................................................11.3推广与合作........................................................21.4筹资与财务........................................................22团队概况................................................................42.1团队简介...........................................................42.2团队成员..........................................................42.3组织结构......................................................112.4发展规划......................................................153产品与服务.............................................................173.1项目的优势........................................................173.2网站平台简介......................................................213.3文化教育......................................................213.4教育基地......................................................223.5特色旅游......................................................233.6精准扶贫.......................................................24I4市场分析............................................................264.1市场现状.......................................................264.2宏观环境分析（PEST分析）.........................................264.3助销农产品市场环境分析............................................274.4科技产品市场环境分析（水果采摘器）................................284.5文化教育需求分析..................................................295营销策划...........................................................315.1市场细分......................................................315.2营销策略选择......................................................326财务与盈利.............................................................346.1资金来源.......................................................346.2资金用途.......................................................366.3财务预测.......................................................387风险评估...........................................................427.1政策风险......................................................427.2技术风险.......................................................427.3管理与团队风险....................................................427.4经济风险......................................................43I7.5应对策略......................................................448基金会..............................................................468.1总则..............................................................468.2财产的管理和使用..................................................47第四届中国“互联网+”大学生创新创业大11概述1.1团队及项目介绍“精准扶贫（1·2·1）”整体解决方案项目团队由西南石油大学师生组建，团队成员以研究生为主，包含材料、信息、经管、社会工作等多个学科人才。团队致力于为毕业大学生返乡创业和服务家乡提供一个圆梦的机会。项目团队从西柚公益出发，通过项目公众号、网页等互联网载体从农产品、科技、文化教育三方面分别帮助平武县滞销蜂蜜打开销路、促进水果采摘器技术的落地和推广、网络文化教育为农村孩子提供一个网上学习的平台。最终建立起精准扶贫基金会，发挥青年大学...