“i驾车”-打造新一代驾培生态链_计划书【公众号：创赛指南】.docx

互联网+创新创业大赛“i驾车”—打造新一代驾培生态链目录第一章执行总结...........................................1第二章项目概况...........................................22.1项目背景....................................................22.2产品摘要...........................................................2第三章市场分析....................................................53.1传统驾校的发展现状..................................................53.1.1概述...................................................................53.1.2互联网汽车时代的趋势，驾培成为了第一关.................................73.2互联网驾培行业分析..................................................83.2.1可行性分析..............................................................83.2.2必要性分析..............................................................93.3.3驾培行业产业链分析....................................................103.3目标用户分析.......................................................10第四章产品分析...................................................114.1驾校分类..........................................................114.2产品介绍..........................................................114.3项目创新点........................................................124.4项目优势分析......................................................164.5技术成果..........................................................174.6平台对比..........................................................18第五章运营方案...................................................205.1公司理念..........................................................205.2公司价值观........................................................205.3发展战略..........................................................205.3.1营销方式..............................................................205.3.2发展时期..............................................................22第六章团队介绍...................................................236.1项目负责人........................................................236.2技术总负责........................................................236.3团队成员..........................................................236.4团队组织结构.......................................................246.5团队组建特征.......................................................256.6团队人力资源政策...................................................266.6.1薪酬制度..............................................................266.6.2人力资源管理宗旨.......................................................266.6.3公司福利制度...........................................................26第七章盈利模式...................................................287.1盈利途径..........................................................287.2样板市场分析......................................................28第八章投资分析与融资需求.........................................308.1资本运作..........................................................308.1.1初期募集资金规模及需要投资计划.........................................308.1.2现有股权架构概况.......................................................308.2财务管理..........................................................308.2.1财务管理目标...........................................................308.2.2财务管理环节.................................