【国赛·公益类】“创艺家”公益创业项目 .doc

1目录第一章摘要................................................................1第二章团队简介..............................................................22.1团队组建背景及历史...................................................22.2团队名称及口号.......................................................22.3团队标志（Logo）.....................................................22.4团队目标.............................................................32.5团队组织架构.........................................................32.6团队能力.............................................................6第三章公益篇：小雏鸟大关注................................................103.1公益行动背景分析....................................................103.1.1留守儿童......................................................103.1.2留守儿童的现状................................................103.1.3留守儿童心理状况分析..........................................113.1.4贫困地区音体美教育现状........................................123.2公益行动理论依据....................................................123.2.1艺术治疗的定义................................................133.2.2艺术治疗的作用................................................143.2.3艺术教育的定义................................................143.2.4艺术教育的必要性..............................................143.3公益行动受益方......................................................153.3.1留守儿童方面..................................................163.3.2志愿者方面....................................................163.3.3社会方面......................................................163.4公益行动目标........................................................173.4.1前期目标......................................................173.4.2中期目标......................................................183.4.3后期目标......................................................18第四章创业篇：小图章大市场................................................194.1产品介绍............................................................194.1.1产品发展背景..................................................194.1.2产品简介......................................................194.1.3产品来源......................................................204.1.4产品特性......................................................204.2环境分析............................................................204.2.1宏观环境分析..................................................204.2.2团队内部环境分析..............................................214.3市场分析............................................................214.3.1需求分析......................................................214.3.2市场细化......................................................224.3.3目标顾客......................................................224.3.4竞争分析......................................................234.3.5顾客讨价还价能力分析..........................................2324.4生产运营............................................................234.4.1供应商管理....................................................234.4.2产能设计......................................................244.4.3制作流程......................................................244.4.4物流管理及仓储..................................................