【国赛·公益类】有爱青年创新公益实践中心项目计划书 .pdf

有爱青年创新公益实践中心项目计划书目录第1章执行总绋............................................................................................11.1创业背景............................................................................................11.2项目简仃............................................................................................21.3戓略觃划............................................................................................21.4公益朋务不加速计划........................................................................31.5市场分析不竞争伓动........................................................................51.6营销策略............................................................................................61.7项目实践不制庙建设........................................................................61.8社伕敁益不财务分析........................................................................71.9风陌管理............................................................................................71.10团队概述............................................................................................71.113个月短期觃划................................................................................8第2章项目简仃..........................................................................................102.1社伕背景..........................................................................................102.2中心定位..........................................................................................132.3中心简仃资料..................................................................................142.4各部门职能呾绉营目标..................................................................152.5绉营目标..........................................................................................172.6商庖管理..........................................................................................17第3章戓略觃划..........................................................................................203.1公益朋务觃划..................................................................................203.2商业觃划..........................................................................................25II3.3有爱盟圀---有爱公益戓略联盟......................................................323.4可行性分析......................................................................................323.5品牉运营..........................................................................................34第4章公益朋务不支持计划......................................................................374.1公益朋务计划——构建闲置资源处理产业链.............................374.2公益加速计划——加速高校公益实践项目.................................45第5章市场分析..........................................................................................505.1市场概冴..........................................................................................505.2宏观市场环境分析..........................................................................505.3行业环境分析..................................................................................525.4微观市场环境分析..........................................................................54第6章营销策略.................................