科尔尼-公司简介及咨询顾问职业生涯发展.ppt

“Strategicmanagementconsulting–theA.T.Kearneyperspective”Warsaw,May28,2001WyższaSzkołaPrzedsiębiorczościiZarządzaniaim.LeonaKoźmińskiegowWarszawiePresentationanEDScompanyAgendaOverviewofmanagementconsultingA.T.KearneyasastrategicmanagementconsultingfirmConsultant’sroleinA.T.KearneyThefutureofmanagementconsultingOverviewofmanagementconsultingToday,oneisconfrontedwithavarietyofconsultants....Tax“consultants”Hair“consultants”Image“consultants”Color“consultants”Catering“consultants”Whatthen,is“managementconsulting?OverviewofmanagementconsultingOnedefinition....Managementconsulting=assistingmanagementinfacilitatingchangetogainandsustaincompetitiveadvantageOverviewofmanagementconsultingCompaniesengagemanagementconsultantsforseveralreasons—somegood,somenotsogoodSomereasonswhycompanieshireconsultantsThecompanydoesnothavethenecessaryskillsinternally-GoodreasonThecompanyhasneverconfrontedthissituationbefore-GoodreasonManagementneedsfreshideasandanewperspective-GoodreasonManagementwantstheconsultanttoconfirmitsideas-Not-so-goodreasonEveryoneinthecompanyistoobusy-Not-so-goodreasonManagementneedsa“tiebreaker”-Not-so-goodreasonOverviewofmanagementconsultingWhydoesmanagementconsultingseemtobegrowinginimportance?Thenatureofbusinessischangingsorapidlythatcompanies•Cannotprovideforeveryeventualityintheorganizationalstructure•FinditdifficulttomaintainpermanentstafffunctionsCompaniesneed“tailored”solutionstoremaincompetitiveinanincreasinglyglobalmarketplaceThehighcostofwhatmanagementconsultingprovidescanonlybejustifiedbycompaniesonanoutsourced,asneededbasisOverviewofmanagementconsultingWhydoestherecontinuetobeademandformanagementconsulting?Mostcompaniesdonotknowhowto•Analyze„themselves”inanobjectivewaywhenbusinesssituationschangesignificantly•Operateinatemporary,projectmodeUnfortunately,mostbusinessschoolsdonot•Preparemanagersfor“exceptions”inbusinesssituations•TeachrealprojectmanagementOverviewofmanagement...